It's important, when designing a visual identity, to ensure that it looks good in black & white. There is a certain beauty in being constrained to one color. It forces the designer to focus on composition and negative space. Even if the logo will only be used in full colour, building the structure of the mark requires a well laid out blueprint that most often can only be achieved if the design is stripped down to its most basic format.
This is a collection of logos gathered over the last couple of years. All work I'd been commissioned to design. Some of them have seen the light of day. Others ended up in the concept graveyard.
